It’s normal for websites to have some broken links, and Google doesn’t inherently consider 404 errors (the error code for a page not found) problematic. Guide your visitors to the next step with clear, concise CTAs. Whether downloading a resource, signing up for a newsletter, or exploring related content, effective CTAs can reduce bounce rates by keeping users engaged. Unlike off-page SEO, which deals with backlinks and other external factors, on-page SEO focuses on enhancing the internal elements of a page’s HTML code, content, and structure.
Create Clear Web Addresses (URLs)
All of the content produced brought in organic traffic and backlinks. This eventually contributed to high domain authority, meaning that now Google knows this domain is trustworthy and will rank it faster. Backlinks and links from other websites to your site remain a significant Google ranking factor. Fixing broken links and page experience is another necessary element of an off-page SEO checklist.
These are third-party tools that integrate seamlessly with Sheets, offering enhanced functionality and more robust options for ranking and data management. To test this theory, we ran a subset of domains from our data set through Alexa to determine site-wide time on site. We then looked to see if there was any correlation between time on site and first page Google rankings. Finally, a long URL tends to point to a page that’s several clicks from the homepage. That usually means that there’s less authority flowing to that page.
Essential Tools for Finding Your SEO Ranking
- It’ll provide you with an overview of your top pages to optimize.
- You can do this manually by typing queries into search engines.
- Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses.
SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data. In the Positions section, you will find a complete list of all the keywords for which the website ranks. The graph shows your historical rankings, a very useful feature for spotting anomalies in your traffic due to Google updates. If you’re using Semrush Guru, you can also analyze your rankings for a specific period. Scrolling down the page, you will find the Queries tab, which lists every keyword your website has generated a ranking for during the specified period.
I have hundreds of articles on my blog here and rank for lots of different keywords. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume.
How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. We have various “query deserves freshness” systems designed to show fresher content SEO Anomaly for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began.
User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.
Aligning your content to search intent is an important strategy to rank higher on Google. When an audience types a search term into Google, the search engine uses a sophisticated algorithm to sift through billions of web pages and deliver the most relevant results. You deserve to rank high and share your awesome content with others. There are lots of arguments considering the articles’ length. Based on Brian Dean’s analysis, longer content gets higher rankings.